Websites

The way customers search — and how they’re influenced by AI — is changing.

Your website isn’t just another asset — it’s your digital showroom and often the first impression customers have of your business.

As AI search continues to grow, having a website that actively works for you has never mattered more.

Find out more. – Book a discovery call

So who are AU Finance? And what do we do. 

Find out more. – Book a discovery callSignAndFundMyCar
Over 30 Years of Driving Finance Forward

Founded in 1993, Auto Union Finance Ltd. (AU Finance) has been at the forefront of motor finance for more than three decades.
Thousand of customers financed
Decades of industry expertise
Trusted by dealers nationwide

Finance That Fits Every Customer

We work with a suite of lenders (20+)  who support a wide range of credit profiles—so your customers get the finance they need, fast.
Hire Purchase (HP)
Personal Contract Purchase (PCP)
Personal Loan
Lease Purchase (LP)

Seamless from Start to Finish

We integrate with all major DMS providers, delivering a truly streamlined experience for our dealer network.
No double entry. No delays. Just smooth, connected workflows—from quote to payout.

Proprietary Software. Built for Speed and transparency.

We’ve invested heavily in our own technology—giving us a leading edge in the industry to deliver a process that’s as fast and efficient as it gets. From instant decisions to seamless e-invoicing, our platform is engineered to keep your deals moving

AI Powered Search

Modern websites need to be built with AI‑driven search in mind — and it all starts with the content.
That means:
Clear, high‑quality images that accurately represent vehicles.
Structured descriptions that give context and clarity
Video content to help build trust, engagement.

SEO as Standard

SEO plays a critical role in search, but its purpose is evolving. Instead of simply ranking pages, SEO helps AI systems understand what a website is about and when it should be recommended. 

Intergrated Finance

Finance calculators turn website visitors into serious buyers. They give customers instant clarity on monthly payments and affordability, building confidence before they ever pick up the phone.

We’ve teamed up with top web design specialists to provide AU dealers with a website audit.

SEO as Standard

SEO puts your business in front of customers at the exact moment they’re ready to buy — turning online searches into real sales opportunities.

Intergrated

Integration is essential in a modern dealership — from finance providers to advertising platforms, a single source of truth drives efficiency and clarity.

Cost

With marketing costs increasing, your website and SEO are one of the smartest investments you can make — and AU may be able to help fund it, so speak to your account manager today.

Car Dealer Websites, Free Car Dealer Websites, Car Dealer, Websites for Car Dealers, Finance for Car Dealers, Car Finance Broker. 

T: 01925 578 800

Complaints Policy
Privacy Policy
Terms and Conditions
Initial Disclosure Document (IDD)

E: [email protected]

Auto Union Finance

8 Eagle Park Drive
Warrington, Cheshire,
WA2 8JA

AU Finance

© 2026 Auto Union Finance Ltd. We can introduce you to a limited number of lenders that offer finance products, but we do not offer advice or recommendations. We are not impartial and have commercial arrangements with each of the lenders on our panel. We do not charge you a fee for our services, but we do receive commission from our lenders should you accept their terms. We have commercial terms in place with the motor retailers who introduce you to us and we will pass a proportion of the commission we receive to the retailer. The commission we receive is either a fixed fee or a percentage of the amount you borrow. The commission we receive varies depending on how you are introduced to us, which lender we place you with, and which finance product you choose. When we are able to make an offer of credit to you, we will inform you of the exact amount of commission, how much of it we will keep and how much we will pay to the motor retailer, the method used to calculate the amount and then ask for your consent to this before we proceed with the transaction. If you would like to know how we handle complaints, please ask for a copy of our complaints policy and procedures or click here. For our Privacy Policy click here. You can also find information about referring a complaint to the Financial Ombudsman Service (FOS) at www.financial-ombudsman.org.uk. For free and impartial money advice, contact the Money Advice Service. Auto Union Finance Limited is authorised and regulated by the Financial Conduct Authority. Our Firm reference number is 669609. Auto Union Finance Limited is a company registered in England & Wales with a company number 4975821. Our VAT registration number is 152092140. All Rights Reserved. We are a credit broker and not a lender.